The ads are already making headlines right around the country*. They’ve put the Government on notice and built powerful momentum to have this divisive plan taken off the table.
Most importantly, they make it clear that the Abbott Government has drastically misjudged the full scale and depth of opposition to their plans from a very wide cross-section of the community.
Already this week, the Federal Labor Party has come out opposing the changes, and many key cross-bench Senators have been wary of them from the outset.
With that in mind, next week we’ll be heading to Canberra with landholders and community groups from across four states to meet with Federal MPs and keep the pressure on Tony Abbott to drop this plan.
We’ve already got meetings organised with 35 politicians, because we know that every vote will count when this issue hits the Senate, and we need to push hard at every turn to knock it over once and for all.