What a fantastic response. Full marks to the Telegraph for this.
Families flock to join The Daily Telegraph’s People Power campaign
- From:The Daily Telegraph
- June 20, 2012
IT’S the campaign to ease power bill pain – and relief can’t come soon enough for NSW residents.
Our state is far and away the most angry in the country, with eight NSW suburbs cracking the top 10 for People Power registrations nationwide.
Numbers for The Daily Telegraph campaign to negotiate a bulk electricity discount for readers – in association with our sister papers across the country – continue to surge.
Over 53,000 have signed up to our campaign as of 4.45pm today.
The campaign aims to neutralise the impact of the carbon tax, which will add between 7.9 and 9.4 per cent to power bills from July 1.
Among the people to sign up at bigelectricityswitch.com.au yesterday was a state government minister.
Consumer advocate and One Big Switch campaigner Christopher Zinn said the areas had much in common, notably the pressing need to trim costs wherever possible.
“They have an incentive in those areas because of lower average incomes or larger houses,” he said.
Mr Zinn said he was shocked by the interest in the campaign: “People have felt powerless with bills year by year continuing to go up.”
Fair Trading Minister Anthony Roberts signed on, saying he would use the discount offered and ask his current provider to match it. If it failed to offer him the same deal, he planned to take the power plunge and switch companies.
“I have signed up, I encourage people to sign up. Always check the terms and conditions,” he said.
“Can I applaud the Tele, this is an enabler for consumers – it is enabling consumers to utilise their best asset when it comes to getting the best deal … numbers.
“You are seeing a new type of consumer, a more savvy consumer, a consumer that expects to be looked after.
“This is sending a message from a consumer perspective and marketplace perspective not just to the power industry but to all industries.
“Gone are the days when you were locked into a power company. They have to be competitive with pricing.”
The campaign initially aimed to attract 25,000 families in a month but shot past that target within 36 hours.
One Big Switch will challenge power companies in each state to offer the biggest discount possible.
It will then be up to those who have signed up to change companies.